Comtecs - Transforming the Digital Presence of Maws for Fine Food

Project Overview

Maws for Fine Food, a leading name in wholesale food distribution, faced the challenge of modernising its digital operations while maintaining seamless coordination with its existing Sage 200 Professional ERP system. They needed a Magento eCommerce platform that showcased their high-quality products and resolved operational inefficiencies caused by disconnected systems.

We stepped in to bridge this gap, implementing a robust integration using iMan to synchronize Sage 200 with Magento. This solution enabled real-time inventory management, streamlined order processing, and eliminated manual data entry, delivering a more efficient and cohesive workflow alongside an engaging, user-friendly website.

Objectives

Build a modern, responsive Magento website that resonates with their brand identity.
Showcase their extensive range of fine food products.
Simplify business operations with seamless Sage 200 Professional to Magento integration for accurate stock management and order processing.
Ensure a smooth user experience across all devices.

Our Approach

Discovery & Research

We conducted in-depth workshops with the Maws team to understand their challenges and operational workflows. It was clear that integrating their Sage 200 Professional system to their Magento webstore was critical to ensure accurate product data and efficient order management

Design & Branding Alignment

The Magento website design reflects the company’s dedication to fine foods and their heritage:

Visuals: High-quality imagery, clean layouts, and earthy tones for an artisanal feel.
Typography: Classic and modern font combinations for sophistication and readability.

Magento & Sage 200 Integration with iMan

One of the standout features of this project was the integration of Sage 200 Professional with the Magento website via iMan. Here's how we tackled it:

Real-Time Synchronization: Using iMan, we established a secure and automated connection between Sage 200 Professional and the Magento website. This ensured real-time updates to product inventory, pricing, and availability.
Order Processing: Customer orders placed on the Magento website are instantly routed to Sage 200 Professional, streamlining the processing workflow and reducing manual intervention.
Data Accuracy: The integration eliminated errors caused by manual data entry, providing customers with up-to-date information on product availability.
Scalability: The integration was built to handle future expansions and increased transaction volumes seamlessly.

UX & Navigation

We prioritized ease of use, ensuring a seamless customer journey:

Product Categories: A clear and logical structure for browsing products.
Mobile Optimization: Fully responsive design for flawless performance across devices.
Quick Order Functionality: Tools to allow wholesale customers to place bulk orders with ease.

Content Development

We crafted compelling content that highlighted Maws for Fine Food’s expertise, history, and commitment to quality, helping to build trust with both existing and potential clients.

Technical Build

The Magento website was developed on a robust platform to support the business’s unique needs:

Secure hosting and scalable infrastructure.
Easy-to-use CMS for effortless updates.
Optimization for speed and SEO to improve visibility.

Key Features

Product Showcase: High-quality images and detailed product descriptions create a premium browsing experience.
Magento & Sage 200 Professional Integration: Streamlined inventory management and real-time synchronization with their ERP system via iMan.
Efficient Order Management: Orders placed online are automatically synced from Magento to Sage 200 for immediate processing.
Mobile Optimization: Fully responsive design for accessibility on all devices.
User-Friendly Navigation: Intuitive structure for easy product discovery and client engagement.

Results

The launch of the new Magento website and the Sage 200 Professional integration has delivered measurable improvements:

Increased Efficiency: The seamless iMan Magento integration has significantly reduced manual administrative tasks, improving operational efficiency.
Enhanced User Experience: Clients now enjoy a smoother, faster, and more engaging browsing experience.
Higher Customer Satisfaction: Accurate, real-time product information has boosted client trust and loyalty.
Streamlined Processes: The automation of order processing has reduced errors and improved turnaround times.

Client Testimonial

"The new Magento website and Sage 200 Professional integration have been a game-changer for our business. The team understood our vision and challenges and delivered a solution that exceeded our expectations. The automation has freed up our time to focus on our clients while giving them a better online experience."

— AW - Sales Manager, Maws for Fine Food

Conclusion

Our collaboration with Maws for Fine Food resulted in a Magento website that not only elevates their digital presence but also drives operational excellence. By integrating Magento to Sage 200 Professional with iMan, we delivered a future-proof solution that aligns with their business goals and sets them up for continued growth in the fine food industry.