Operating within the high demand, yet highly competitive sector of Personal Training this Tunbridge Wells based personal training gymnasium sought to maintain their enquiry levels for new trainees to ensure maximum capacity for their highly experienced personal trainers. Clear communication of their services via high quality imagery, simple effective backend management and alteration of the information and copy available within the website combined with effective SEO were the prime focusses of the business with the additional need to ensure that the management team could update the site with price variations, new trainers and available services as well as training resources and information. All of this was easily achieved through the implementation of the latest version of the Comtecs Content Management System.