Laura Imami

Laura Imami is the designer of the eponymous eyewear brand of glasses and sunglasses and takes inspiration from art, music, architecture, and nature itself to deliver her collection online and at a select handful of boutique opticians. Attention to detail is key for the business, with the brand founder overseeing production in workshops in Italy until the finished product meets her exacting standards and creative vision.

With this in mind, the upgrade and rebuild of the WordPress/Woo Commerce shop with a highly customised theme, designed by their in house graphic design team, needed to be replicated within the front end UI of the platform ensuring the exacting standards and fine attention to details were maintained.

Complex product options and filters were required to be hard coded alongside generic plugins to achieve both the desired look and feel and seamless functionality provided to the end user customer’s experience.